A couple of weeks ago I was given a copy of the Cluetrain Manifesto for being one of the first 50 persons to retweet a message by Team Ruber. I had first come across the Cluetrain manfesto in 2003, but it had already been written in 2000, which means it is now in its 10th year (and I will soon be writing a bit more about that – stay tuned).
If you hadn’t heard of the Cluetrain Manifesto before, it was written by a couple of guys (including Doc Searls) who had been, in one way or another, involved in Silicon Valley before the Dot.com bust in 2000/2001 and who had observed, what was essentially the start of Web 2.0 – or at least the end of Web 1.0.
In other words, they had Read the rest of this entry »
Filed under: Marketing, twitter, Web 2.0, cluetrain manifesto, doc searls, Marketing, seth godin