Lev Cribb's Blog

Is Microsoft’s ‘Bing’ cool?

On the 28th of November, 2008 Marius Olaga, Technology News Editor for Softpedia.com asked the question, which company was the coolest – Microsoft, Google, or Apple. He looked at it from Steve Ballmer’s perspective, so by default looking at whether Microsoft could be as cool as the other two.

Comparing Microsoft to Google’s key product – Google Search – Ballmer is quoted as saying “they haven’t changed Google search in about seven years. The UI of search never changes. I think that Microsoft can get cool by changing it. Because, at the end of the day, if you think that you’re going to look at ten blue links for the rest of your life, over my dead body, will that be the case. I think there are some better ways to do search than we’re doing it today.”… Read the rest of this entry »

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