Lev Cribb's Blog

Are you a Connector?

I am currently reading “Tipping Point” by Malcolm Gladwell, and while I am nowhere near the end yet, I am finding myself hugely fascinated by what he writes. In case you are not familiar with the book at all, it describes how and at what point any given topic or trend reaches the tipping point – the point where it goes mainstream.

He explores how trends get started and compares it to the spreading of a virus. He identifies three types of people that are involved with the process of getting a trend to its tipping point: Read the rest of this entry »

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