Lev Cribb's Blog

Good Twitterers are masters of the weak tie

Leading on from, or delving deeper into, Malcolm Gladwell’s “Tipping Point” theory about Connectors I had a few thoughts about what he calls the “weak tie” – and no, it’s not something your dad would wear around his neck.

The weak tie is a connection you may have with an acquaintance – as opposed to a strong tie, which you have with your close friends. Gladwell looks at sociologist Mark Granovetter’s research from 1974 where Granovetter coins the phrase “the strength of the weak tie”. Gladwell argues that your weak ties are often more powerful and useful than your strong ties. Read the rest of this entry »

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