Lev Cribb's Blog

Cluetrain Manifesto – 95 theses

A couple of weeks ago I was given a copy of the Cluetrain Manifesto for being one of the first 50 persons to retweet a message by Team Ruber. I had first come across the Cluetrain manfesto in 2003, but it had already been written in 2000, which means it is now in its 10th year (and I will soon be writing a bit more about that – stay tuned).

If you hadn’t heard of the Cluetrain Manifesto before, it was written by a couple of guys (including Doc Searls) who had been, in one way or another, involved in Silicon Valley before the Dot.com bust in 2000/2001 and who had observed, what was essentially the start of Web 2.0 – or at least the end of Web 1.0.

In other words, they had Read the rest of this entry »


Filed under: Marketing, twitter, Web 2.0, , , ,

Social media is dangerous!

I posted a tweet a couple of days ago and felt it was too important to remain in a 140-character message with three shortened links.

The tweet was about the use of social media, the reasons for it, the ways to use it and the caveats. I had linked to three posts that dealt with one of each of these topics (more on those below).

Blogging has been around for a while now and yet more and more companies and individuals are only just discovering it for their own purposes. Twitter, despite its young age, has probably done as much for social media as blogging and Facebook have – after all it provides a much easier and quicker point of entry. Read the rest of this entry »

Filed under: Marketing, Social Media, twitter, , , , , , , , , , , , , ,

Digest of the week that was

Last week was a bit strange. Very interesting, but strange.

Let’s start on the Saturday – I had decided a long time ago that I would go on a  walk. Not just any walk, but a walk that would take me the full length of Dubai’s Jumeirah Beach Road (and a bit further). I had been planning this for quite a while, but for those unaware the walk is about 12 or 15 miles long and Dubai’s temperatures currently reach 43C easily. Eventually I did it and I wrote about it here. The article may sound quite deep, but I may have still been delirious from dehydration when I wrote it.

Last week I also met with Alex Griffiths (Twitter ID @AJAG) during his trip to Dubai. We had a great talk and he pointed out some great videos, some of which are shown on his blog. You should definitely check them out and let me know what you think. They gave me fodder for the remainder of the week’s musings… Read the rest of this entry »

Filed under: Marketing, Semantic Web (Web 3.0), Social Media, Videos, , , , , , , , ,